The Illusionist Distillery developed "The Scents" - highly aromatic extracts distillates in a spray bottle. The different scents had to be clearly differentiated from each other and aimed at taste. A classy but foody representation in an illustration style. A “Botanical” style was chosen. The difficulty was creating the illustrations in a consistent style. Can be done manually, but very time-consuming. That's why we decided to use Midjourney (AI) for this project. We were able to have certain plants and ingredients generated in this illustration style, which we used as a basis for the final composing in order to create a uniform overall picture.

Client: The Illusionist Distillery
Task: Illustration & Variety adaptation
Branding & Design: Maria Krutsch, The Illustionist Distillery